Top 8 Best Things to Do in Hoi An: The Ultimate Ancient Town Travel Guide

Hoi An – the charming ancient town along the Thu Bon River – is one of Vietnam’s most enchanting destinations. I arrived on a misty autumn morning when soft sunlight glimmered over the tiled rooftops and the river flowed quietly beneath. Hoi An felt like stepping into a living painting – timeless, poetic, and full of color, texture, and culture.

Here are the 8 best things to experience in Hoi An, complete with insider tips and personal impressions to help you explore the town at its most authentic and memorable.

1. Wander Through the Ancient Town

The heart of Hoi An lies in its ancient streets – a maze of stone-paved alleys, wooden houses, and colorful lanterns. I walked through the old town early in the morning, when bicycles moved lazily and the air was still calm and cool.

Special Experience: Admire traditional craft shops, sip Vietnamese coffee by the street, and take photos of vibrant lanterns.

Pro Tip: Go for a morning or sunset walk to avoid the crowds and capture the best lighting.

2. Taste Hoi An’s Signature Cuisine

Hoi An’s food scene is unforgettable. From the iconic Cao Lau noodles and Banh Mi Phuong to White Rose Dumplings and Mi Quang, every dish carries a piece of local history. I stopped by small family-run eateries where recipes are passed down through generations.

Special Experience: Enjoy a bowl of Cao Lau at an old eatery while watching the world go by.

Pro Tip: Sample small portions of different dishes to truly taste the diversity of Hoi An’s flavors.

3. Release Lanterns on the Hoai River

One of Hoi An’s most magical experiences is releasing lanterns on the Hoai River at night. I chose a small paper lantern, wrote down my wish, and let it float among shimmering reflections of light.

Special Experience: Watch the river glow with hundreds of lanterns under the night sky — an atmosphere that’s both peaceful and romantic.

Pro Tip: Visit during a full moon to witness the town at its most beautiful.

4. Visit the Iconic Japanese Covered Bridge

The Japanese Covered Bridge is Hoi An’s most famous landmark, connecting two sides of the old town. As I walked across, I admired the intricate carvings and the gentle flow of water below.

Special Experience: Capture the bridge in the golden light of sunrise or sunset for magical photos.

Pro Tip: Go early in the morning to enjoy the calm before tourists arrive.

5. Explore Traditional Craft Villages

Hoi An is home to many traditional villages like the Thanh Ha Pottery Village, Kim Bong Carpentry Village, and Lantern-Making Village. I watched artisans mold, carve, and paint by hand, preserving centuries-old techniques.

Special Experience: Try making your own lantern or pottery piece to take home as a souvenir.

Pro Tip: Spend at least half a day exploring — each village offers a different glimpse into Hoi An’s creative soul.

6. Visit the Hoi An Museum of Cultural History

This museum displays ancient ceramics, traditional costumes, and photos of Hoi An’s past. I spent hours learning about old customs, architecture, and festivals that shaped this charming town.

Special Experience: Take photos of historical artifacts and read the detailed descriptions to deepen your understanding.

Pro Tip: Visit in the morning when it’s less crowded and the atmosphere is quieter.

7. Take a Countryside Cycling Tour

Beyond the old town, Hoi An’s countryside reveals a different kind of beauty — rice fields, palm-lined paths, and peaceful riverside homes. I rented a bike and rode along the quiet roads, feeling the rhythm of rural life.

Special Experience: Capture photos of golden rice fields and friendly locals along your route.

Pro Tip: Go early in the morning for cooler weather and fresh air.

8. Enjoy the Lantern Festival

If you visit during the Lantern Festival, you’re in for a spectacular sight. Streets glow with thousands of colorful lanterns, and the town turns into a fairy-tale scene. I joined locals in singing, watching folk performances, and soaking in the festive energy.

Special Experience: Participate in cultural games, enjoy traditional music, and immerse yourself in the magical celebration.

Pro Tip: Check the festival dates in advance and arrive early to secure a good spot.